https://www.youtube.com/watch?v=6n1fjqfhEAc
Alpha Male - Gucci Guilty Advert
- Male arrives on motorbike (modern knight in armour)
- Wearing leather has connotations for rebellion
- female looks amazed by him and submits making him look above her
- low camera angle looking up at him but equal to her, making him have the power between them
- he has stubble (shows roughness - manly)
- He pushes her into car and mounts her (shows he has the power and dominates her stereotypically)
- He is largely built (muscle) and has a strong jawline (manly)