The audience that is intended for this magazine is children age 6 and under. I believe this to be directed at any gender as the colours and theme is unisex; female and male characters appear on the cover. Looking at the socio economic model, this magazine could possibly be directed at all children from groups A-E. This is so as, priced at £2.25, it is not very expensive so would be affordable to parents. Also the magazine does not advertise expensive items/technology and does not present a certain "fashion". It presents shows and games that all children would enjoy and is not separated by specific wealth/class. The text attracts this specific audience as it includes colourful and creative fonts that children would find interesting to read. Images of characters from children's TV shows are also shown which would make any child who watched those, want to purchase the magazine. The magazine would also attract parents to buy the magazine as it is a form of fun education for their child/children. Also it advertises free books which attract parents as they may want their child to be more educated.
The Use or Gratification for the audience is information as it gives education to children, and entertainment as it contains bright and colourful pictures and games the child can play. This is more of a Preferred Reading because children could learn something from this magazine.
I believe age is the key feature being represented in this magazine and I believe this to be supporting the stereotype of what children enjoy. Children are heavily stereotyped to enjoy colourful, animated, un-complex things. This represents is created through the characters (smiling, laughing, enjoying themselves) and their clothing. Bright unrealistic clothing is shown which usually a fictional character would wear.
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